Advantages Of Digital Outdoor Advertising

Wide coverage of local markets.

Advantages of digital outdoor advertising.

As indicated in a survey by outdoor advertising association of america oaaa outdoor advertising is. The advantages and disadvantages of outdoor advertising prove that it can be a good marketing advantage if your company is smart about where the ad is placed but with digital marketing on the rise there are so many options that better target a specific customer base. Digital and outdoor advertising. There are many benefits of outdoor advertising for your company.

You may be wondering why so many people are choosing to go digital. The rise of digital media has added a new dimension to outdoor advertising. 80 percent more affordable than television ads. Incorporating social media elements into a campaign gives it new life online and extends its reach well beyond the initial audience such as with a recent coachella lady gaga promotion by dash two.

Ad targeting is based largely on location and time or on demographics and behaviours identified via anonymous aggregated mobile tracking e. According to the outdoor advertising agencies in dubai the options of outdoor channels are endless. With proper placement a broad base of exposure is possible in local markets with both day and night presence. Digital out of home ads can be targeted to reach specific audiences but the criteria used are more environmental than personal leading to relevant advertising that doesn t cross a line into intrusion.

The average consumer will need to see something at least 10 times before they take a call to action. Undeniable advantages of ooh advertising. Billboard advertising enables companies to complement their other forms of advertising such as digital radio or television. Unlike print television or radio advertising that run multiple ads in sequence outdoor advertising offers advertisers the opportunity to reach a captive audience with an exclusive uncluttered message.

Builds immediate brand awareness. The benefits of digital outdoor advertising these days consumers are exterminating in home ads like household pests. Outdoor advertising has a major advantage which is its cost effectiveness opening the entryway for all advertisers small or extensive. It includes colourful billboards banners and posters on buses trains taxis benches and malls.

Digital outdoor advertising might also. Outdoor advertising offers a number of advantages. Lucky for you we ve compiled a list of the advantages to help you understand exactly why. One of the primary benefits of billboards is that they re always on 24 hours day 365 days a year.